⏰ Touch 2 Postcard — "7 Days. That's It."

This is the second postcard, delivered 7 days after Touch 1. Same neighborhood, same truck date, same branding — but the creative angle shifts from informational ("here's when we're coming") to urgency ("last chance"). Research shows 2-touch direct mail converts 3-5× better than a single mailer. This is where the real conversion lift happens.

Dimensions: 6.25" × 9" (USPS EDDM flat rate max) · Paper: 16pt gloss · Mails to: Same carrier route as Touch 1 · Timing: 7 days after Touch 1 (so it lands T-7 before truck day)
FRONT SIDE
[OCC LOGO 300px]
⏰ LAST CHANCE THIS ROUND

7 days. That's it.

Our truck rolls through [NEIGHBORHOOD NAME] in exactly one week.
[THU · APR 24]
After this visit, we won't be back for another 4 weeks. If you want fresh cans on the same truck day as your neighbors, sign up by [MON APR 21]. No extra trip charge — we're already coming.
⏰
[BINNY + REESE]
URGENCY VERSION
Don't miss this round
Sign up in 30 seconds
or go to
ohiocleancans.com/[slug]
Front side annotations: The color shift from navy/green (Touch 1) to red/urgency (Touch 2) is intentional — same brand, different emotional tier. Red badge + red accent in the headline + red bottom bar = "act now" signal. "4 weeks" in the subtext reminds them of the consequence of waiting. This is where the second-touch conversion lift comes from.
BACK SIDE (address side)
⏰ Your Last Chance This Round

Don't wait 4 weeks for your next chance.

  • This week: we clean your cans on the same day as your neighbors — no extra trip, no extra cost
  • Next week: we're gone. You wait 4 weeks.
  • Sign up takes 30 seconds on your phone
  • Starts at $26/month — recurring, cancel anytime
  • Same-day service guaranteed on [THU · APR 24]
Questions? Text or call
513-440-9255
Ohio Clean Cans
Maineville, OH 45039
ohiocleancans.com
PRESORTED STANDARD
U.S. POSTAGE
PAID
EDDM RETAIL
LOCAL POSTAL CUSTOMER Every Door Direct Mail® · Retail
RESIDENTIAL CUSTOMER [CARRIER ROUTE ID WILL GO HERE]
Back side annotations: Matches Touch 1 structural layout (USPS-required blocks stay identical) but color-shifted to match the red/urgency theme from the front. The benefit list reframes around scarcity: "this week vs 4-week gap." Same phone number, same return address, same standard EDDM indicia.

🎨 Why Touch 1 and Touch 2 Look Different

Touch 1 — Awareness

Colors: Navy + green (positive, trustworthy)
Emotion: "Oh cool, our street is on the route!"
Goal: Get them to read it, remember the date, and mentally file it
Converts: ~0.5-1% first-touch baseline

Touch 2 — Urgency

Colors: Red + navy (act now, deadline approaching)
Emotion: "Wait, I should actually do this"
Goal: Convert the people who saw Touch 1 but didn't act
Converts: 3-5× lift from adding the second touch = 2-5% blended

➡️ Next: Lapsed Customer Email

While the postcards are doing their thing with new prospects, we also email past OCC customers in the same neighborhood with a "we're coming back" message. Free channel, zero incremental cost, pure win-back.

Review email draft →