Data
Reads your CRM route schedule every morning, identifies neighborhood visits coming up 14+ days out, and queues eligible activations. Works with GorillaDESK, Jobber, Housecall Pro, ServiceTitan, PlusAutomation, and CSV uploads.
Data
Translates subdivision names, ZIPs, and street clusters into precise USPS EDDM carrier routes. Looks up household counts, verifies deliverability, and calculates exact cost per drop before anything mails.
Targeting
Cross-references target neighborhoods against public home value data to ensure you're targeting homes in the price tier your customers can afford. Prevents wasted mail on mismatched demographics.
Targeting
Identifies NEW prospect neighborhoods geographically adjacent to your densest existing clusters. Growth comes from similar-value neighbors — this finds them automatically from your customer data.
Creative
Auto-generates Touch 1 and Touch 2 postcards with your branding, dynamic dates, dynamic neighborhood names, dynamic QR codes. Zero design work. Zero Canva. Zero waiting on a designer.
Creative
Creates unique QR codes for every neighborhood and every touch (Touch 1 vs Touch 2 get different codes) so attribution is pixel-perfect. You know exactly which postcard converted which customer.
Print
Submits postcard orders via Lob.com. Postcards are delivered to the exact USPS carrier route and dropped at USPS for in-home delivery on the target day. You don't touch USPS. Ever.
Conversion
Auto-deploys a unique landing page at [yourcompany].com/[neighborhood-slug] for each activation. Features the specific truck arrival date, one-click signup form, and Stripe or Square checkout built in.
Conversion
Captures every new customer conversion, tags them to the specific activation and touch, syncs to your CRM, and fires the customer welcome workflow. One-click signup. Fully attributed.
Reporting
Real-time per-activation ROI reporting. See cost per acquisition, revenue per neighborhood, touch-level conversion breakdown, and annualized MRR for every campaign you've ever run.
Retention
Fires an email + SMS to every new customer 2 days after their first service asking for a Google review. Local SEO compounds forever. Every review feeds the next neighborhood activation's trust signal.
Distribution
Pulls every past customer (cancelled, paused, lapsed one-timer) living in the target neighborhood and auto-sends a "we'll be on your street [date] — want a quick service while we're there?" email + SMS. Free channel, huge lift.
Distribution
Finds current paying customers with no scheduled visit in the next 14 days but who live in an upcoming route neighborhood, and pitches them a same-day add-on service. Pure margin — the truck is already going.
Distribution
Posts to the specific neighborhood's Nextdoor group 7 days before truck day. Organic (free) or paid hyperlocal ad. Social proof + neighborhood awareness at zero cost.
Execution
On truck day, every new signup from the activation is auto-added to the crew's route in the crew app. The crew sees "X new customers in this neighborhood today." Signups get serviced on the same visit. Zero manual work.
Retention
One week after truck day, the activation gets archived with its final numbers — postcards mailed, QR scans, landing page views, signups, cost per acquisition, revenue added, ROI. All archived for future reference and case studies.